Innovate through experimentation

Stop gambling with your digital experiences.

Optimize them instead.

Replace digital guesswork with evidence-based optimization.
10X your testing and experimentation velocity with Optimizely.

Run, manage and share 10X the number of experiments, across marketing or product development

Test Your Digital Products Commerce & Campaigns

Launch digital experiences confidently, with evidence-based decisions.

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The Digital Experimentation Platform of Choice

A Next Gen “Test and Learn” system. Takes the guesswork out
of experimentation.

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Easily Achieve Up to 5X Increase in Yield

5X revenue, share of wallet,
funnel conversion, risk mitigation, ops efficiency.

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Partner with 26 of the Fortune 100, plus leading global enterprises and disruptors

Optimizely helps us to maintain a rapid pace of experimentation, improves our ability to deliver marketing driven business results, and empowers our team to seek data and install scientific approaches into their work.
Ari Sheinkin -VP, Marketing Analytics, IBM
Optimizely makes building and running A/B and multivariate experiments fast and easy, which enables us to run more tests and optimize our site at a higher pace
Ferry Gijzel - Director of Web Marketing, COMSCORE

Optimizely X:

The Experimentation Platform

Take your ideas for a test ride. Optimizely X takes the risk out of the equation, making it easy for everyone on the team to ask big questions and act on what they learn.

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Take it further

Let’s get started.

Where will you experiment next?